> ## Documentation Index
> Fetch the complete documentation index at: https://docs.airdun.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Business Context: Teach the AI About Your Product

> The business context Airdun feeds into every personalized recovery message: your company name, product name, and a description of what you sell and how you talk to customers.

Business context is what the model knows about your company. Every recovery message is generated against it, so a customer reads copy that sounds like your product — not a generic payment reminder. You set it once under **Auto-Pilot → Context**.

***

## Business basics

* **Company name** — your legal or trading name, as customers recognize it.
* **Product name** — what the subscription is actually called. This is the name that appears in messages.

***

## Business description

A free-text description (up to 2,000 characters) of what you sell, who buys it, and how you usually talk to your customers. The model uses it to ground every message in your actual product and tone.

The more specific this is, the better the messages:

* **What you sell** — the product category and the core value a customer pays for.
* **Who buys it** — the type of customer (e.g. small agencies, solo developers, enterprise teams).
* **How you talk to them** — formal or casual, technical or plain, playful or serious.

<Note>
  Business context sets the *what* and *who*. Your [Voices](/configuration/voices) set the *who is speaking* and the tone for each email. Together they decide how a recovery message reads.
</Note>

<Info>
  This is company-level context, not per-customer data. Per-customer facts (plan, usage, tenure) come from Stripe and, optionally, your own [Enrichment](/enrichment) endpoint.
</Info>