> ## Documentation Index
> Fetch the complete documentation index at: https://docs.airdun.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Configure Sender Personas for Recovery Email Outreach

> Create named team personas so recovery emails send from an address on your domain, and authenticate each address with SPF and DKIM.

A sender persona is a named identity that recovery emails are sent from — a person on your team, at an address on your domain, rather than a generic `no-reply`. Airdun selects which persona appears at each touchpoint of a recovery sequence.

## What a persona includes

| Field         | Example                                               | Notes                                           |
| ------------- | ----------------------------------------------------- | ----------------------------------------------- |
| Full name     | Sarah Chen                                            | Displayed in the email "From" header            |
| Email address | [sarah@yourcompany.com](mailto:sarah@yourcompany.com) | Must be on your domain; requires SPF/DKIM setup |
| Role or title | Account Manager                                       | Shown in the email signature                    |
| Profile photo | *(optional)*                                          | Used in email templates that include an avatar  |

***

## How Airdun selects a persona

You do not assign a persona to individual messages. Airdun selects one per touchpoint based on your active recovery plan:

* **First contact** — typically an account manager persona
* **Follow-up nudges** — usually the same persona, to maintain thread continuity
* **Escalation messages** — often a support lead or senior team member

To influence selection, adjust the roles and titles on your personas so Airdun can match them to the appropriate recovery stage.

***

## Set up a persona

<Steps>
  <Step title="Open the Personas settings">
    In your Airdun dashboard, go to **Settings → Personas**.
  </Step>

  <Step title="Add a new persona">
    Click **Add Persona**. A form appears with fields for name, email address, and title.
  </Step>

  <Step title="Enter the persona details">
    Fill in the full name, the sending address (e.g., `sarah@yourcompany.com`), and the role or title. Optionally upload a profile photo if your email templates include an avatar block.
  </Step>

  <Step title="Authenticate the sending address">
    Airdun displays the SPF and DKIM DNS records to add for this persona's address. Add them through your DNS provider or registrar. The dashboard shows a live verification status — wait for both records to show a green checkmark before proceeding.

    <Warning>
      SPF and DKIM must be configured for every persona's sending address before that persona can be used. Without them, emails from that address are likely to land in spam or be rejected entirely.
    </Warning>
  </Step>

  <Step title="Save and activate">
    Click **Save**, then toggle the persona to **Active**. You can deactivate a persona at any time without deleting it.
  </Step>
</Steps>

<Note>
  Configure at least two personas if your recovery plan uses escalation steps — Airdun needs more than one identity available to switch senders between touchpoints.
</Note>