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Business context is what Airdun knows about your company. It reads it to decide what to do on each case and to write what it writes: the AI writer’s emails and the AI variables in your templates. You set it once under Business context in the sidebar, and every use case reads it. Completing it is a required workspace step of the setup checklist. The Business context page also has two other tabs: Stripe billing settings, where you confirm your Stripe retry policy, and Recovery profile.

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Business basics

  • Company name: your legal or trading name, as customers recognize it.
  • Product name: what your product is called. Airdun uses it as context when writing, and in place of the company name when that is empty.

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Business description

A free-text description (up to 2,000 characters) of what you sell, who buys it, and how you usually talk to your customers. The more specific it is, the better the messages:
  • What you sell: the product category and the core value a customer pays for.
  • Who buys it: the type of customer (e.g. small agencies, solo developers, enterprise teams).
  • How you talk to them: formal or casual, technical or plain, playful or serious.

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Active customer definition

Optional, up to 1,000 characters: how to tell a customer who still uses your product from a dormant one. Airdun reads it against your enrichment data.
Business context sets the what and who. With the AI writer, your Voices set who is speaking and the tone of each email.
This is company-level context, not per-customer data. Per-customer facts (plan, usage, tenure) come from Stripe and, optionally, Enrichment: your own endpoint or the metadata you sync to Stripe.