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A voice is a sender identity — a name, a role, and a tone — that Airdun uses when writing recovery emails. You define a small set of voices; the strategy model picks the right one for each email in a sequence and writes in that voice.
Voices are email-only. SMS is voiceless: it sends fixed, pre-approved templates with no generated copy, so there is nothing to voice. The in-app wall has its own templates too. You will only find voices on the Email channel.

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What a voice contains

There is no avatar or photo field. A voice carries identity and tone, not artwork.

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How a voice is chosen

You do not map voices to steps by hand. When the strategy model designs an email sequence, it sees the full menu of your email voices — each one’s role, display name, job title, and tone — and picks a voice per email, guided by that voice’s tone and role. A warmer founder voice might open a late, softer ask; a billing voice might carry a firmer final notice. You steer the outcome three ways:
  • Which voices exist — the model can only choose from the voices you have created.
  • Each voice’s tone text — this is your main lever; it is what the model reads to decide fit and how to write.
  • Which voice is primary — the default when nothing else fits.
The chosen voice’s identity and tone are snapshotted onto the step at generation time, so a later edit to a voice does not rewrite an email that has already been planned.

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Voices vs. sending domains

These are two different things, and it is worth keeping them straight:
  • A sending domain is your workspace’s authenticated email identity — the domain, with its SPF and DKIM records verified. This is set up once, separately, and is what makes email deliverable.
  • A voice is a per-message persona. Its optional sending address must sit on an already-verified domain; if you leave it empty, the workspace default from-address is used.
So SPF/DKIM belong to the domain, not the voice. An email voice still requires your workspace to have a verified sending domain — without one, email generation cannot run.

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Managing voices

In your Airdun dashboard, go to Auto-Pilot → Touchpoints → Email (app.airdun.com/auto-pilot/touchpoints/email). From there you can create, edit, and delete voices, and set which one is primary. The create/edit form has: role (with suggestion chips), display name, job title (optional), sending address (optional), tone of voice, and a primary toggle. Editing and deleting are restricted to admins and owners.
You cannot un-set the current primary directly — promote another voice to primary and the previous one steps down. Deleting a voice cancels any pending steps still assigned to it, and promotes the next voice to primary if you deleted the primary one.
Give the model room to vary the sequence: create at least two email voices with clearly different tones (for example a warm relationship voice and a firmer billing voice). With only one voice, every email in every sequence speaks the same way.