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A sender persona is a named identity that recovery emails are sent from — a person on your team, at an address on your domain, rather than a generic no-reply. Airdun selects which persona appears at each touchpoint of a recovery sequence.

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What a persona includes

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How Airdun selects a persona

You do not assign a persona to individual messages. Airdun selects one per touchpoint based on your active recovery plan:
  • First contact — typically an account manager persona
  • Follow-up nudges — usually the same persona, to maintain thread continuity
  • Escalation messages — often a support lead or senior team member
To influence selection, adjust the roles and titles on your personas so Airdun can match them to the appropriate recovery stage.

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Set up a persona

1

Open the Personas settings

In your Airdun dashboard, go to Settings → Personas.
2

Add a new persona

Click Add Persona. A form appears with fields for name, email address, and title.
3

Enter the persona details

Fill in the full name, the sending address (e.g., sarah@yourcompany.com), and the role or title. Optionally upload a profile photo if your email templates include an avatar block.
4

Authenticate the sending address

Airdun displays the SPF and DKIM DNS records to add for this persona’s address. Add them through your DNS provider or registrar. The dashboard shows a live verification status — wait for both records to show a green checkmark before proceeding.
SPF and DKIM must be configured for every persona’s sending address before that persona can be used. Without them, emails from that address are likely to land in spam or be rejected entirely.
5

Save and activate

Click Save, then toggle the persona to Active. You can deactivate a persona at any time without deleting it.
Configure at least two personas if your recovery plan uses escalation steps — Airdun needs more than one identity available to switch senders between touchpoints.